We just did our first Fish & Veggie Road Show and what an experience that was. Getting our act together to go on the road was a way bigger job than we ever imagined it would be; but the result was impressive. We think we may be the first and only Aquaponics business that is doing shows and now we know why. It’s a lot of hard work. As a multi-media artist, I (Grace) did Arts & Craft Shows for many years selling a hand-crafted jewelry line, photography and even a line of resort wear. So I know what it’s like doing road shows; but I’ve never done a road show that was this challenging. Our set up took us one full day and a night; and our tear down took a full eight hours. EGAD! And “Yes”, we need to make it easier. But the experience was great. We introduced Aquaponics USA’s Food Forever™ Growing Systems to lots of amazed and curious Californians. Below are three photos of the 3 vehicles it took to get our set up to the Los Angeles Design Center. If we keep doing Shows, we’re going to need a big Truck because packing and unpacking these three vehicles was very time consuming.
It’s amazing how many people in California still haven’t even heard the word, Aquaponics; but our aim is to change that; and we started changing that this past weekend, October 12-14, 2012, at the first annual KNOWPHEST in Los Angeles. The KNOWPHEST was billed as the place to go to learn what you didn’t know you didn’t know; and Aquaponics USA fit perfectly into that unusual theme because most of the people who saw our Exhibit had never even heard the word, “Aquaponics”, before they entered our space. The KNOWPHEST featured an eclectic group of Exhibitors and Lecturers including the famous artist couple Alex Grey and Allyson Grey. Alex showed his mural-sized original works from the famed Chapel of Sacred Mirrors. These paintings were awe inspiring as I had only seen them in photos. You may recognize the image below entitled “Praying” as it has been featured in lots of venues.
And we prayed a lot as we traveled up the Interstate 10 to Los Angeles from the High Desert above Palm Springs. Mostly we were praying that our live fish and plants would make the trip and stay that way, alive, as this was our first experience of moving fish and plants in vehicles.
Among the various Exhibitors at the KNOWPHEST who were selling everything from jewelry to portable saunas, Aquaponics USA was a real phenomenon; and we were thanked and congratulated over and over for being there and introducing the people of Los Angeles to the concept of sustainable food growing systems that can be set up in a backyard, garage, basement or school room. And, of course the stars of our Show were the fish. Below is a photo of our baby Tilapia happily swimming around in their fish tank that is part of our new Plug In & Grow Indoor System, the FFGS-C5. In the second photo below, you see a complete shot of this Compact Indoor Food Forever™ Growing System that comes with a Grow Light, Grow Bed, Fish Tank with heater and miniature automatic fish feeder. The third photo in this series is our Modular FFGS-20 Food Forever™ Growing System that housed our adult Tilapia.
It’s one thing to preach to the choir, which is the same as staying home and waiting for people to become aware of the importance of Aquaponics in whatever way that happens and then Googling the word and discovering us on Page 1. It’s an entirely different thing to go out to Shows and awaken people to the existence of Aquaponics and then educate them on the spot about how important it is to their food security and health. That’s what’s happening in these Shows; and that’s what makes it so exciting. So many people expressed their gratitude about being awakened to this life and environment sustaining way to grow food. They were really excited to discover Aquaponics and we were excited to have an Exhibit that could serve in this way. It was such a win/win experience that it made all the hard work worth while. Below are a series of shots of our Exhibit at the KNOWPHEST starting with our “Welcome” Sign. The second photo is of our new Certification Trademark. We’re creating a way to Certify vegetables and fish that are grown aquaponically; and we’re calling it “Aquaganic”.
We even had a Literature Table with five informative double-sided flyers besides our Brochure. One of the flyers entitled “Why Aquaponics? Why Now? has a full back page explanation of what Aquaponics is and why it’s so important in the 21st Century. On the small table behind the literature table is our flat-screen TV where we continuously ran DVD’s of our YouTube Videos.
We had to make a 2 1/2 hour drive to get to the KNOWPHEST (while keeping our fish well aerated using an inverter and in-tank aerators), which were in the back of the Honda Pilot.
Before going on to our next Show, we want to extend a special “Thank You” to Caleb Bartlett and Allen Sovory II, promoters of the KNOWPHEST, for inviting and encouraging us to do this Show. Without your encouragement and the KNOWPHEST venue, we never would have put this Exhibit together and discovered how fun and exciting it is to be the clarion callers for Aquaponics USA out there on the streets and in the Convention Halls of America. Thank You, guys, for putting on a great Show and being so accommodating and helpful.
Our next adventure to Mesa, AZ will be a little more challenging as we’ll be traveling for over six hours while keeping our fish and our plants alive. This Show is happening at the Mesa, AZ Convention Center on Friday and Saturday, Oct. 26 & 27. It’s called the Self Reliance Expo and is a first year Show in that location and one of a series being promoted under this title in various locations across the Nation. If you’re in Arizona, tell your friends to come out and see a phenomenon whose time has come–an Aquaponics USA Road Show.